IELTS Writing Task 2 essay with model answer

You should spend about 40 minutes on this task. Write about the following topic

Some people say that advertising encourages us to buy things we don't really need. Others say that advertisements tells us about new products that may improve our lives. Which viewpoint do you agree with?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Model Answer:

In today's world advertisement has become a significant tool for marketing a product. While some argue that advertisement increases awareness about products that may improve our lives, others are of the opinion that advertisement induces people to buy unnecessary things. I strongly believe that the latter is more correct, as will  be explained.

To promote a product, companies generally propogate only the brighter side of it, thus providing an incomplete picture of the product. When only positive aspect are known, there is an inclination to buy that product, thus, we end up purchasing something which is not required. One example is about herbal products and weight loss. A data published by the magazine "India Today," the use of herbal products to reduce weight has seen significant increase in the recent years, whereas the health experts are of the opinion that weight can only be controlled through proper diet and exercise. Many of my friends who used such medicines have later repented their choice.

Moreover, children are easily attracted by advertisements. Nowadays, most of the teenagers like to own a smart phone which is a result of mass advertisement. Recently a school in UK banned children from using mobile phone inside school premises, as cellphones were the major cause of distraction which affected their studies.

However, there can be advertisements of certain products which are really of great value but the consumer needs to do proper research. In a nutshell, it can be said that an advertisement creates an impression on consumer's mind and people end up buying an undesired products. Thus, a thorough research before buying is awfully needed.


Total Words: 350

Task Achievement: 8

Coherence & Cohesion: 8

Lexical resources: 7

Grammar: 7

Overall Score: Band 7.5

For unlimited feedback with speaking and writing tasks sign up for IELTS Twenty20 Online Course today!

Study 20 minutes a day for 20 days and Ace the IELTS exam.


Leave a reply

Your email address will not be published.


Send us an email with any questions about our courses and we'll get back to you, asap.


©2012-2018 All prices are in USD. IELTS Online Practice is provided by Wisekangaroo Pty Ltd (ABN: 86 159 373 770)


Log in with your credentials


Forgot your details?


Create Account