IELTS Writing Task 2 with model answer

You should spend about 40 minutes on this task. Write about the following topic

Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
To what extent do you agree or disagree?

Write at least 250 words.


Model Answer:

It is sometimes argued that rise in demand of much sought after consumer goods is more due to advertising techniques  than  any pressing needs to own them. I strongly agree with this argument and will provide reasons for such agreement.

Over the years, brand promotion has become more innovative and prevalent. First of all, brand endorsement in various public and private events has skyrocketed to all time high. For example, in sporting events like Indian Premier League, players endorse various consumer products ranging from shoe polish to fairness cream.Another example is, in movies and online videos, commercial products are strategically placed to draw public attention. Consequently, public persona gets influenced subtly and contributes to the rise in sales of such items.

Another reason for rise in sales is increased desirability of popular products. Through digital platforms and media events, companies hype every new feature introduced as latest and greatest.As a result, society craves for such products and rush to either buy or upgrade existing products. For instance, every year mobile companies introduce updated version of gadgets with the latest technologies and charge a bomb. Companies highlight these features as must have and influence society to buy them. Till a few years ago, people would continue with the same mobile phone for years.But in recent times, the trend is to upgrade mobile phones frequently, thanks to innovative marketing strategies.

Having considered  a range of arguments,  I have drawn the conclusion that advertising strongly influences society to buy consumer goods, resulting in higher sales. From celebrity endorsements to hyped technologies, advertising significantly influences consumer’s spending behavior.

Total Words: 264



Task Achievement: 9

Coherence & Cohesion: 9

Lexical resources: 8

Grammar: 8

Overall Score: Band 8.5

For unlimited feedback with speaking and writing tasks sign up for IELTS Twenty20 Online Course today!

Study 20 minutes a day for 20 days and Ace the IELTS exam.

Tags:


IELTS Score Calculators and Estimators:

Useful FREE resources for IELTS preparation:

Tutorials on Essay Writing


Finally, if you need ongoing feedback from an experienced IELTS teacher for your writing or speaking tasks, simply subscribe to one of our IELTS CORRECTION packs


Say "Hi" on our social media channels...


©2012-2024 All prices are in USD. IELTS Online Practice is provided by Wisekangaroo Pty Ltd (ABN: 86 159 373 770)

CONTACT US

Send us an email with any questions about our courses and we'll get back to you, asap.

Sending
or

Log in with your credentials

Forgot your details?